Agency Analytics Alternative Features That Actually Matter

Feature lists get long fast. Here’s which agency analytics alternative features are must-haves for most agencies and which you can skip at first.

White-label and custom branding

If clients see your reports, they should see your brand. So the first agency analytics alternative feature to check is white-label: your logo, your colours, and ideally your domain or subdomain. Some tools call it “white-label” but still show a “Powered by” line or restrict it to higher tiers. Read the docs or ask support exactly what’s included. Custom domains matter for agencies that care about looking like the single owner of the client experience. Without real white-label, you’re basically reselling the vendor’s product. More in agency analytics alternative and white-label.

Data source connections

The next agency analytics alternative feature that matters is which data sources you can connect. Google Analytics and Search Console are baseline. Then Meta, LinkedIn, Google Ads, and at least one CRM or SEO tool depending on your clients. The more sources in one place, the fewer manual exports. Check how many connections you get per account or per dashboard, and how often data refreshes—daily is usually enough for client reports. We list our data sources on the site. For a broader comparison, agency analytics alternative comparison.

Client reporting and sharing

You need a way to get reports to clients. So look for: shareable links (view-only), optional PDF export, and maybe scheduled email or Slack. The best agency analytics alternative features here are “share link” and “automated refresh”—so the client always sees up-to-date data without you regenerating the report. Permissions (who can see which dashboard) matter when you have many clients. Fancy drill-downs and filters are nice but not required for most agencies; simple date range and maybe client/campaign selector are enough. See client reporting tool and agency analytics alternative for marketing agencies.

Automation and templates

Building a report from scratch every time doesn’t scale. So template or clone functionality is one of the agency analytics alternative features that saves the most time. You build one dashboard layout, duplicate it, attach a different client’s data source, and share. If that flow is smooth, your team can run it without a developer. Scheduled refreshes (so data updates without you clicking “refresh”) are standard in decent tools; if they’re not, that’s a red flag. Optional: automated report delivery (e.g. first Monday of the month) so clients get the report without asking.

Features you can deprioritise

AI-generated insights, custom formulas, and advanced chart types are useful but not essential for most agencies at first. Get the basics right: white-label, the right data sources, and easy sharing. You can add complexity later. Same for API access—only critical if you’re embedding in your own product or syncing to another system. For a prioritised view, best agency analytics alternative and agency analytics alternative pricing.

ZapDigits features

ZapDigits covers the core agency analytics alternative features: white-label dashboards, custom domains, 20+ data sources, client sharing by link, and automatic updates. You can duplicate dashboards and connect multiple clients. No API required for typical use. For more, see agency analytics alternative vs AgencyAnalytics, top agency analytics alternatives, and the main AgencyAnalytics alternative page.

Features that matter, without the bloat

White-label, 20+ sources, client reporting. ZapDigits focuses on the agency analytics alternative features you’ll actually use.

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