How to Create an AI SEO & GEO Report (Easy Way)
If you're still building SEO reports manually, pulling data from multiple tools, copying numbers into spreadsheets, and spending hours formatting everything, there is a simpler way.
In this guide, I'll show you how to create an AI SEO and GEO (Generative Engine Optimization) report using ZapDigits. It is fast, simple, and gives you insights you can actually use for clients or your own site.
What Is an AI SEO and GEO Report?
Before we get into it, here is a quick breakdown.
SEO (Search Engine Optimization) reports track how your website performs in search engines like Google. This includes rankings, organic traffic, backlinks, and technical performance.
GEO (Generative Engine Optimization) focuses on how often your content appears in AI search tools like ChatGPT, Google's AI Overviews, Perplexity, and similar systems. As more people rely on AI tools to find answers, visibility in these results matters more every day.
An AI SEO and GEO report combines both, giving you a full view of your visibility across search and AI-driven discovery.
Why This Matters Now
AI search is already part of how people find information. Many users get answers directly from AI tools without visiting a website. If your content is not showing up there, you are missing a growing share of attention.
For SEO professionals and agencies, this is also a practical advantage. Clients are starting to ask about AI search visibility, and being able to report on it clearly puts you ahead.
What You Will Need
- A ZapDigits account (free trial available)
- Your website URL or client domain
- Around 10 to 15 minutes
No setup complexity. No technical steps.
Step by Step: Creating Your AI SEO and GEO Report in ZapDigits
Step 1: Create a New Project
Log into your ZapDigits dashboard and select New Project. Enter the domain you want to analyse. The system starts collecting data automatically.
Step 2: Connect Your Data Sources
You can connect tools like Google Search Console and Google Analytics. This allows ZapDigits to combine real performance data with its analysis.
If you are doing a quick check, you can also run a standalone scan using only the domain.
Step 3: Run the Analysis
Click Generate Report. ZapDigits will:
- Review your SEO performance, including traffic, rankings, and technical issues
- Check how your pages appear in AI search results
- Identify pages that already perform well in search and AI systems
- Highlight missing content and growth opportunities
This process takes minutes instead of hours.
Step 4: Review Your Dashboard
Your results appear in a clean dashboard. Key sections include:
- SEO Overview showing rankings and traffic
- GEO Visibility Score showing how often your content is referenced in AI tools
- Top Pages showing what already performs well
- Recommendations for improving visibility across both search types
Step 5: Export or Share
You can export the report as a PDF or share a live link. It is ready to send without extra formatting.
How to Improve Your GEO Score
After you generate your report, here are practical ways to improve performance:
1. Write direct answers Start sections with clear answers to common questions. Keep them simple and easy to extract.
2. Use structured formats Lists, tables, and step by step explanations help systems understand your content more clearly.
3. Cover topics in depth Pages that fully explain a topic tend to be referenced more often.
4. Build credibility through mentions When other sites reference your content, it becomes more likely to be surfaced in AI responses.
5. Keep pages updated Fresh and accurate content tends to perform better over time.
Who This Is For
This workflow works well for:
- SEO agencies managing multiple clients
- In house marketing teams tracking performance
- Freelancers offering reporting services
- Business owners who want a clearer view of search visibility
Final Thoughts
Search is changing. Traditional rankings still matter, but visibility in AI-driven results is becoming just as important.
ZapDigits brings both together in one place, making it easier to understand and improve how your content performs across search and AI systems.
If you want to see it in action, there is a video walkthrough that shows the full process inside ZapDigits.
