Report what clients care about
Track bespoke KPIs that are not available as standard fields from ad platforms or analytics tools.
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Product feature
Custom Metrics
Custom metrics let you go beyond default integration fields. Build formulas and calculated KPIs so each dashboard reflects the way your agency and clients actually measure success.
Get started freeWhy agencies use Custom Metrics
Reduce spreadsheet work
Keep calculated metrics inside ZapDigits instead of maintaining separate formula sheets for every account.
Stronger strategic reporting
Show blended or adjusted KPIs that better reflect campaign goals, margins, or account-specific targets.
What you can do with Custom Metrics
Key capabilities included in this part of the ZapDigits platform.
- Custom formulas
- Calculated KPIs
- Client-specific metrics
- Blend source fields
- Agency-defined reporting
- Flexible metric logic
How to get started
Step 1
Choose your feature setup
Enable the capability in ZapDigits and configure it for your agency workflow.
Step 2
Apply it to client work
Use the feature inside dashboards, templates, reports, or client delivery workflows.
Step 3
Share polished results
Deliver branded, consistent client reporting that scales across accounts.
Related product features
Explore other ZapDigits capabilities that work well with Custom Metrics.
FAQ
Custom Metrics questions
Common questions about Custom Metrics in ZapDigits.
From the blog
Related articles
Latest posts about reporting, dashboards, and marketing analytics that relate to Custom Metrics.
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A pool builder loses half its search demand every fall. Report YoY, share of search and lead quality so the SEO report stops blaming SEO for the calendar.
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The Offline Conversions Your SEO Report Can't See
Calls, direction requests, broken forms and slow replies never reach GA4 or Search Console. Here's how to find the conversions your SEO report misses.
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What Is a Good CTR? Find the Page-One Rankings That Bleed Money
A good CTR depends on your position. Compare each page's actual CTR with what its ranking should earn, and fix the page-one rankings leaking clicks.
Read articleReady to use Custom Metrics?
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